Perform Your Own Site Audit!!
How To Perform Your Own Site Audit:How to Execute A SEO Audit
Since you think that a SEO audit is necessary, the information below is how you can do your own. After researching numerous articles on how to do a SEO audit, I have 60 items that should be examined. The list is separated into five categories:
On-Site SEO On-Site SEO is the most important part of the SEO checklist. While other audits only deal with this part, we check the other areas as well. Our approach to on-site SEO covers such factors as:
As we stated before, titles and descriptions should be exclusive for each page and the proper size. A person should be able to tell from the title what the page is about. The description should be an advertisement of the type of information of what the page is going to offer. URL Along this same line, you need to make sure that your URLs are structured correctly. They need to be distinctive and accurately formatted. To create a good URL, it should have keywords, hyphens to separate the keywords, are matchless for each page, and needs to be no more than 255 characters. It is imperative that you don’t just have plain text in your pages. Any text should be structured using H1 (the main title) and H2 (the main headings). You can use bold and italics for the important parts and lists when necessary. Content Content has to be unique for each page on your website. You can use Copyscape to check for duplicate wording that needs to be removed or re-written. Additionally, you can use Google Analytics to:
Still dealing with content, you need to make sure your content is fresh and the length is correct. If you have pages that have little content, no content, or similar content, you can fuse them together using 301 directs. Moreover, you should make sure your content isn’t out-of-date. To keep your content current, you should revise it on a steady and frequent basis. Internal Linking Internal linking is a great way to link your pages together for both search engines and website users. You should check and make sure that you are definitely linking related pages using these four factors:
You should definitely check your website for broken links. Broken links leave a negative experience for the website user. And they are most definitely not good from a SEO perspective. There are a couple of ways to check for broken links. You can use a helpful tool, like Xenu, to check all your external links. The best part is that it is free and will let you know if you have any broken links. Another way is to use the crawl error reports from the Bing or Google webmaster tools to find broken links within your website. Images To make your website pop, you need images. With images, your pages stand out, more attractive to social media, as well as making your pages easier to read. However, the downfall of images and is if it causes your page to load slowly. If you use several images on your webpages, you should think about using a content delivery network (CDN). When it comes to add pictures to your website pages, look for a few things:
Above The Fold Google is penalizing websites that have too many ads above the fold. They don’t have a specific number of ads that they consider are too many. However, you can use Adsense to get an idea of what is allowed and what isn’t. If your ad implementation isn’t up to par, you either have to remove some ads or change their positions. User Friendly A website is considered user friendly based on what type of website it is and how it is designed. To check the user friendliness of your website, consider a couple of points:
Page Speed Website page loading is one of the most challenging tasks. Likewise, it is one of the most important SEO factors and has to be addressed properly. Page speed affects your ranking and your conversion rates. You want your website to load quickly, and definitely quicker than your peers. To help your pages load rapidly, you can:
If you are unfamiliar with any of these terms, you might want to think about hiring a website developer or SEO specialist. It can be affordable, and it will help with the ranking of your website. Google Authorship Google authorship is gaining significance, and webmaster should benefit from it. Research has shown that websites with verified authors have a high CTR, because there is an image of the author in the search results. Furthermore, it increases website trust. Website Structuring Whatever type of website you are creating, there are certain fundamentals that are common across the board. They are necessary for SEO purposes and for the user to have a good experience using your website. First and foremost, your website should have a sharp content structure. This means that your content should be grouped into relevant categories and on relevant pages. Next, each page should have a breadcrumb, which says that each one should be connected in some say to lead back to your homepage. Lastly, it is imperative that your website have the following pages and information: an about page, a disclaimer, a clear privacy policy, and contact information. Website Control and Social Media Checklist To get better website control, you can register it with Google webmaster tools. This is so the search engine bots can get into your website without any problems. Also, you need to find out the most vital analytic reports to observe. If you plan on your website having a strong online presence, it is crucial to have it linked to social media sites. If you just rely on SEO, it is like depending on search marketing to make your website greater, and neglecting other dynamics that can take it to the next level. To make a living online, you have to know the difference between your income source and your traffic source. Simply put, depending on one source isn’t a smart move. Social media influences your SEO efforts directly (links) and not directly (increase exposure which leads to more links). So, when you are creating your website, it is best to have one that is highly optimized. You should certainly have an existence on the most popular social media channels, including Facebook, Instagram, YouTube, Twitter, and Google+. It is important to note here that your social media profiles should be SEO enhanced. Incoming Links You can find out who is linking to your website by using www.opensiteexplorer.org. You can also use the Google webmaster tool “link to your site” report. If you want to compare your website to your competitors or do a competition analysis, this tool is quite helpful. Once you have the information on the incoming links, you should think about:
When you get the answers to these questions, you might have to make a few changes. If only a few domains are linking to your website, you might want to get links from related domains. If you notice that you don’t have any links from trusted domains, you should contact the top person in your place and let him or her know you are in existence. In addition, you want links to your internal pages and your home page. Finally, if all of your incoming links are keyword based, you should make them more natural. Links are important to having high rankings, but you don’t have to build any. If you have good content and your website is structured excellently, the links will flow in on their own. Off-site SEO is not an uncomplicated task, and this is why most website developers are not huge fans of it. Website Promotion In working with SEO and your website, internet marketing means that you have to look at the big picture. What this is saying is that when you are creating your SEO website, you need to think about promoting your website on the internet as a whole, and not just through search engines. For example, you should:
When a SEO audit is done correctly, it will point out any missed opportunities for making your website and it presence online greater. Besides, it will let you know where your prospective customers are online and how you can draw them to your website. SEO Audit Checklist As well as the questions asked earlier in the article, here are a few more questions to ask yourself about your SEO website in order to enhance its online existence:
The goal of a thorough SEO audit is to take care of any problems or missing information to get online readers to your website and possibly getting them as customers. With the steps here, it shouldn’t be a problem to get your website to the level it needs to be in order to be profitable. |
Other Services Offered:
|
Copyright, SilverGateSolutions.com 2014, All Rights Reserved